Knowledge Center
Glossary
Plain-language definitions for promotional products, printing, and branding terms.
Registration
The alignment of multiple print colors or production layers.
Resolution
The level of image detail available for reproduction.
Safe Area
The zone where important content should remain to avoid trimming, folds or production tolerances.
Screen Printing
A process that pushes ink through a prepared mesh stencil onto the surface.
Setup Cost
A one-time production charge associated with preparing a job.
Spot Color
A specific premixed or separately printed color rather than a CMYK process build.
Sublimation
A heat-transfer process that turns dye into gas and bonds it with compatible polyester or coated surfaces.
Tolerance
The acceptable production variation in size, placement, color or construction.