Knowledge Center
Glossary
Plain-language definitions for promotional products, printing, and branding terms.
Dieline
A technical template showing cut, fold, crease or structural boundaries.
Digital Printing
Printing directly from a digital file without traditional printing plates.
Embossing
A finishing method that raises artwork above the surface.
Embroidery
Branding created with stitched thread rather than printed ink.
Foil Stamping
A finish that transfers metallic or colored foil using heat and pressure.
Full-Color Printing
Printing designed to reproduce many colors, gradients and photographic imagery.
GSM
Grams per square metre; a common measure of paper or fabric weight.
Heat Transfer
A method that applies printed or cut material to a surface using heat and pressure.