Knowledge Center
Glossary
Plain-language definitions for promotional products, printing, and branding terms.
Artwork
The design file supplied for printing, engraving, embroidery or other branding.
Bleed
Extra printed area extending beyond the final trim line.
Brand Guidelines
Rules that define how a brand should appear.
CMYK
The cyan, magenta, yellow and black color model used in process printing.
Color Proof
A proof used to review expected color before production.
DPI
Dots per inch; a measure commonly used when discussing print resolution.
DTF (Direct-to-Film)
A textile transfer process that prints artwork onto film before heat application.
Debossing
A finishing method that presses artwork below the surface.