Knowledge Center
Glossary
Plain-language definitions for promotional products, printing, and branding terms.
Imprint Area
The approved area of a product where branding can be applied.
Lamination
A protective film applied over printed material.
Laser Engraving
A process that marks a material using a laser instead of printed ink.
Lead Time
The time required from order/approval to production completion or delivery.
MOQ (Minimum Order Quantity)
The minimum quantity that can be ordered for a product or production method.
Mockup
A visual representation showing how branding may look on a product.
Offset Printing
A printing process that transfers the image from a plate to a rubber blanket and then to the print surface.
Overprint
A print setting where one color prints over another instead of knocking out the area below.